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SEO (SEO) je skup tehnika koje web stranice koriste kako bi poboljšale svoju prisutnost na pretraživačima poput Google, Binga i ostalih. SEO ima za cilj donijeti prirodni promet na web stranicu, a ključan je element svake uspješne internetske strategije.Kada korisnici pretražuju podatke na internetu, obično odabiru odgovore na prvoj pretraž